Your Media Choice for the Travel and Resort Industry
Trends show that more and more businesses are cutting back on paper advertising mediums and investing their marketing dollars in web based sources as this has become their best source of new customer revenue. People truly are creatures of habit so attracting the first time visitor has become of primary importance for businesses. Many companies are now receiving a significant portion, if not all, of their first time customer revenues from internet sources. This has increased the competition on area informational websites so how do we get the customer to come to us?
We at Resort Graphics International work in conjunction with and promote the area informational website(s) that hold the top position(s) when a search is performed on Google for your city’s name. Research shows that it is usually the first time visitor performing these searches as frequent visitors to your area aren’t likely to be typing your cities name in Google. When people visit this website(s) for the next 3 years, as each project is a tri-annual project, they will see in the upper portion of the websites pages, “Aerial views of (The name of your city)”. When the project is accessed, a satellite image of the entire city is presented which is then viewable in sections. These sections are custom lower altitude photos taken of your area that have your company’s logo superimposed with a line showing your location. Your logo is a hyper link which directly accesses your company’s website thus providing a unique source of additional traffic to your website from the web portal(s) that have and maintain website dominance.
The link from the “aerial views” section provides you a unique alternative source of website access from the standard categorical listings found on all area informational websites. Due to the space constraints and to keep the project easy to navigate we must limit participation to around 50 businesses. Candidates for the project are the areas better places to stay, restaurants that are locally owned and well established and area attractions. By utilizing people’s innate curiosity for viewing aerial images of your area you have then effectively linked people’s curiosity for aerial photography with advertising and the Internet to help your business attract new customers that are interested in coming to your area, most for the first time.
The project gives your company a decisive advantage over your competition by providing another proven method of website accesses besides the standard categorical listings which are found on all informational websites and are just text on a computer screen. It is a simple fact that people would rather access information from a photo than from reading text. That is why the best websites have the most pictures and the least verbiage.